I switched from Google Analytics to Plausible in 2021 and I track maybe four things. Bounce rate isn't one of them. Here's what I look at and why.

A list of the SEO tips I gave clients five and ten years ago that I no longer give. Plus what I tell them instead, which is shorter and less interesting.

Not a listicle, not a hot take. Just the three boring tactics that grew my organic traffic by roughly 38% in four months in 2025, and the ones that didn't.